Our story

A few years ago, we had damaged hair too. Today, that's in the past.

Coloring, straightening, chemical products until we burned out our hair and it wouldn't grow...

Andrea Kuchtová

Founder of Andreine Cosmetics and Hair Therapy Studios

Andreina's Team

01

My hair ended and Andreina's story began

My hair was curly and I hated it. And so, from the age of 14, I ruined it.
I got my first hair straightener and every morning before I went to school, I straightened my hair at 200 degrees. I even took the straightener to school; I straightened my hair about 4-5 times a day.

02

My hair was breaking so badly that people kept asking me if I had a haircut.

Coloring and straightening repeatedly. And then I went straight from black to blonde. My friend at home dyed my hair with peroxide dyes from the drugstore and gave me about 6 such hair dyes. It didn't really go from black to blonde, so my hair was white at the top and yellow at the ends. I repeated the coloring process for 3 consecutive days, burning my hair in the process. And of course, I was still straightening it. Eventually, my hair started to break, and people around me would ask me daily if I had a haircut.

03

I had to promise myself to quit using a hair straightener

It got to the point where I promised myself I would start taking care of my hair and stop damaging it with dyes and heat styling. It was a difficult period; I was literally addicted to my straightener. I started braiding my hair and wearing it up for a while, but I was still using drugstore cosmetics and wasn't concerned about the ingredients. It wasn't until I started following the journeys of various women who had beautiful long hair that I realized the key was purely natural cosmetics and not dyeing or heat-damaging their hair.

04

After 3 years of experimenting and studying, Andreine cosmetics was created

First, I stopped dyeing, straightening, and blow-drying my hair with hot air. Then I started using natural cosmetics, but at first, I encountered products that claimed to be "BIO" but contained harmful substances. I started studying which ingredients are harmful and which natural cosmetics should not contain. After trying many brands, I couldn't find 100% natural cosmetics. This is where the story of Andreine begins. I decided to delve deeper into the issue and the desire to have my own hair cosmetics. I studied with trichologists and hairdressers, and after three years, my dream of my own cosmetics became a reality.

01

My hair ended and Andreina's story began

My hair was curly and I hated it. And so, from the age of 14, I ruined it.
I got my first hair straightener and every morning before I went to school, I straightened my hair at 200 degrees. I even took the straightener to school; I straightened my hair about 4-5 times a day.

02

My hair was breaking so badly that people kept asking me if I had a haircut.

Coloring and straightening repeatedly. And then I went straight from black to blonde. My friend at home dyed my hair with peroxide dyes from the drugstore and gave me about 6 such hair dyes. It didn't really go from black to blonde, so my hair was white at the top and yellow at the ends. I repeated the coloring process for 3 consecutive days, burning my hair in the process. And of course, I was still straightening it. Eventually, my hair started to break, and people around me would ask me daily if I had a haircut.

03

I had to promise myself to quit using a hair straightener

It got to the point where I promised myself I would start taking care of my hair and stop damaging it with dyes and heat styling. It was a difficult period; I was literally addicted to my straightener. I started braiding my hair and wearing it up for a while, but I was still using drugstore cosmetics and wasn't concerned about the ingredients. It wasn't until I started following the journeys of various women who had beautiful long hair that I realized the key was purely natural cosmetics and not dyeing or heat-damaging their hair.

04

After 3 years of experimenting and studying, Andreine cosmetics was created

First, I stopped dyeing, straightening, and blow-drying my hair with hot air. Then I started using natural cosmetics, but at first, I encountered products that claimed to be "BIO" but contained harmful substances. I started studying which ingredients are harmful and which natural cosmetics should not contain. After trying many brands, I couldn't find 100% natural cosmetics. This is where the story of Andreine begins. I decided to delve deeper into the issue and the desire to have my own hair cosmetics. I studied with trichologists and hairdressers, and after three years, my dream of my own cosmetics became a reality.

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